Paid Media Sales Performance

Lead volume, Quote Send progression, Closed Won performance, and assignment-to-first-contact tracking by sales representative.

October 30, 2026

Report Date

Campaign begins April 13, 2026. 43 saved reports are available from September 4, 2026 through October 30, 2026. The calendar highlights available dates; gaps are not estimated.

Paid Leads

632

Quote Send

115

Closed Won

Total Ad Spend

$84,739.50

Cost Per Lead

$134.08

Total Amount In Quotes

$2,170,491.27

99 open quotes · deduplicated

Total Amount In Closed Won

$120,325.68

12 Closed Won quotes

Average First Response

20.3 days

225 qualifying tracked responses

Lead And Quote Volume By Rep

Top 10 representatives by received leads

Leads Quote Send Won

Rhonda Jennings

Misty Rhodes

Susan Harris

Brenda Brand

Tamra Staten

Kenneth Hampton

Greg Bernard

Brandy Cumming

Elisabeth West

Blaine Lee

Paid Media Funnel

All reconciled records in the cohort

Paid Leads632 · 100%

632

Quote Send115 · 18.2%

115

Closed Won12 · 1.9%

Response By Assignment Time

Working Hours16.5 days

289 leads · 92 tracked

31.8% tracked

After Hours22.8 days

295 leads · 133 tracked

45.1% tracked

Average elapsed assignment → first qualifying owner email or call · Central time

Lead → Quote18.2%

Lead → Closed Won1.9%

Quote → Closed Won10.4%

Sales Representative Scorecard

Current contact owner for leads; current quote owner for quote and Closed Won outcomes.

Sales Rep	Leads	Quote Send	Lead → Quote	Closed Won	Lead → Won	Quote → Won	Working-Hours Leads	After-Hours Leads
Rhonda Jennings	90	7	7.8%	1	1.1%	14.3%	13.1 hrs 40 leads · 14 tracked	16.1 hrs 33 leads · 30 tracked
Misty Rhodes	67	15	22.4%	2	3.0%	13.3%	56 leads · 0 tracked	11 leads · 0 tracked
Susan Harris	55	14	25.5%	0	0.0%	0.0%	3.4 hrs 19 leads · 19 tracked	19.4 hrs 28 leads · 28 tracked
Brenda Brand	48	8	16.7%	0	0.0%	0.0%	81.6 days 26 leads · 2 tracked	40.4 days 21 leads · 4 tracked
Tamra Staten	42	8	19.0%	2	4.8%	25.0%	74.4 days 17 leads · 14 tracked	88.5 days 21 leads · 19 tracked
Kenneth Hampton	39	4	10.3%	0	0.0%	0.0%	7.3 days 19 leads · 13 tracked	67.2 days 20 leads · 15 tracked
Greg Bernard	32	4	12.5%	1	3.1%	25.0%	26 min 15 leads · 1 tracked	15 leads · 0 tracked
Brandy Cumming	31	3	9.7%	0	0.0%	0.0%	11.4 days 15 leads · 12 tracked	11.3 days 14 leads · 10 tracked
Elisabeth West	29	4	13.8%	1	3.4%	25.0%	17 leads · 0 tracked	12 leads · 0 tracked
Blaine Lee	20	3	15.0%	0	0.0%	0.0%	5 leads · 0 tracked	15 leads · 0 tracked
Misty Reiser	19	4	21.1%	2	10.5%	50.0%	23.5 hrs 9 leads · 4 tracked	26.3 hrs 9 leads · 5 tracked
Lisa Parrish	15	6	40.0%	1	6.7%	16.7%	1.2 hrs 4 leads · 2 tracked	11.0 hrs 11 leads · 4 tracked
Rebecca Churchill	15	2	13.3%	0	0.0%	0.0%	17.9 days 5 leads · 3 tracked	4.0 days 8 leads · 2 tracked
Sherry West	15	4	26.7%	0	0.0%	0.0%	9.9 hrs 6 leads · 5 tracked	12.8 hrs 8 leads · 7 tracked
Hal Miller	14	3	21.4%	0	0.0%	0.0%	8.1 days 6 leads · 2 tracked	17.1 hrs 8 leads · 3 tracked
David White	10	4	40.0%	1	10.0%	25.0%	4 leads · 0 tracked	6 leads · 0 tracked
3-D Outdoor Structures	7	0	0.0%	0	0.0%	—	1 leads · 0 tracked	6 leads · 0 tracked
Laurie Washburn	6	1	16.7%	0	0.0%	0.0%	4 leads · 0 tracked	2 leads · 0 tracked
Derik Morrow	5	1	20.0%	0	0.0%	0.0%	0 leads · 0 tracked	44.6 hrs 5 leads · 4 tracked
James Byars	5	1	20.0%	0	0.0%	0.0%	0 leads · 0 tracked	5 leads · 0 tracked
Shannon Meroshnekoff	5	0	0.0%	0	0.0%	—	2 leads · 0 tracked	3 leads · 0 tracked
Angela Ray	4	0	0.0%	0	0.0%	—	1 leads · 0 tracked	3 leads · 0 tracked
Daisy Dillingham	4	0	0.0%	0	0.0%	—	2 leads · 0 tracked	2 leads · 0 tracked
Timothy Quick	4	0	0.0%	0	0.0%	—	6.5 hrs 2 leads · 1 tracked	2 leads · 0 tracked
Bobby King	3	0	0.0%	0	0.0%	—	2 leads · 0 tracked	1 leads · 0 tracked
Cortney Miller	3	0	0.0%	0	0.0%	—	0 leads · 0 tracked	7 min 3 leads · 2 tracked
Kevin Knight	3	0	0.0%	0	0.0%	—	0 leads · 0 tracked	3 leads · 0 tracked
Emily Howard	2	0	0.0%	0	0.0%	—	2 leads · 0 tracked	0 leads · 0 tracked
Sales Integrity Outdoors	2	0	0.0%	0	0.0%	—	1 leads · 0 tracked	1 leads · 0 tracked
Scott Martin	2	0	0.0%	0	0.0%	—	1 leads · 0 tracked	1 leads · 0 tracked
Bodie Thompson	1	0	0.0%	0	0.0%	—	0 leads · 0 tracked	1 leads · 0 tracked
bubba umsted	1	0	0.0%	0	0.0%	—	0 leads · 0 tracked	1 leads · 0 tracked
OK Structures	1	0	0.0%	0	0.0%	—	0 leads · 0 tracked	1 leads · 0 tracked

All Active Lead Owners Shown33 representatives shown

Duplicate Quote Review Complete

23 older or superseded records were suppressed. Different building types stay separate; matching E-number bases retain the highest dash-number revision. Shared generic email addresses and unknown building types are not enough to merge different quotes. Aaron Jordan and his 8 quotes are excluded from the dashboard.

Ad Spend Scope

HubSpot Ads reports $84,739.50 across both connected ad accounts, including active and paused campaigns, for April 13–October 30, 2026. Cost Per Lead uses the dashboard's exact 632-lead cohort, not HubSpot Ads' separate attributed-contact count.

Reporting Delay

HubSpot Ads reporting may be delayed by up to 48 hours. CRM totals can also lag when assignments, calls, emails, or quote stage changes have not yet synced or been logged. This dashboard reflects the selected saved daily refresh.

Reporting Definitions: Paid leads match the Paid Leads saved HubSpot view. “Quoted” means an opportunity has entered Quote Send, using the stage-history date rather than only its current stage. Quote counts use the latest opportunity after grouping by customer and building type; matching E-number bases retain the highest dash-number revision, while different building types remain separate. Closed Won counts use exact-revision cleanup, including wins without Quote Send history. The quote-dollar KPI includes only quotes currently open in Quote Send. 1 Closed Won record has no amount; missing values are not included in the dollar total. First response is actual elapsed time from the current owner’s assignment to that owner’s first logged outgoing email or logged outbound, completed call; tasks, meetings, chats, and inbound messages are excluded. Only owner assignments on or after April 13, 2026 are included. Working Hours are Monday–Friday, 8:00 a.m.–6:00 p.m. Central; After Hours are all other times, including weekends. These groups are based on assignment time; averages use actual elapsed hours, not business-hours-only time. The two response columns split eligible assignments, so either column can show zero even when a representative has paid leads. Unassigned and deactivated owners are omitted from the scorecard; the Paid Leads headline retains the exact saved-view total. A blank means no qualifying tracked contact, not a confirmed disconnected inbox. Aaron Jordan is excluded from the dashboard's quote counts, quote dollars, and representative scorecard.